limiting habit energy. We teach them how to use more of the expressive, inquisitive, synergistic right brain through arts-for-business based training. We show them how to employ visual and performing arts activities to solve business problems.
Touchy/feely? Guess what? Most Fortune 500 companies are providing more and more arts-for-business based training for their employees at every level of the company. That's what the Zoka Institute is all about – waking up the dormant

creativity inherent in everyone.

Our educational process in the United States from preschool to the doctorate level has done an excellent job in repressing or even temporarily erasing the inherent creativity everyone is born with.

Think about it. Up until the age of 2 or 3 a child explores the world upside-down, inside-out, backwards and forwards without any inhibition. Then one day someone comes along and says "no you can't" and "no you can't" and "no you can't" until they enter the educational process. Then the mantra changes from "no you can't" to "no you can't and here's the answer." The higher the educational level the narrower the here's the answer. The "no you can't and here's the answer"

mantra permeates the business world - every world - and throughout one's career. The result is linear thinking and limiting habit energy. Consulting companies specializing in "innovation" practices are little more than another "here's the answer." And numerous surveys report that almost 50% of

executives are unhappy with their "innovation" programs. Little wonder. You can't have innovation without creativity.

"The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift."
- Albert Einstein