Picture this. You leave the business development or sales pitch meeting and afterwards the prospects say "I really want to work with that person (you). They all have the same product and service and they can do it equally as well. However, none of the others rang true except the one who just left."

So, why you?

Let's take the you do not statement first. It is a very rare product or service offering that has a competitive edge. And if it does, it doesn't last very long. Even the once distinguished edge of superb customer service is now commodotized.

So what do you do to stand out? It is you who have to stand out. It is the well-coached individual contributor who makes the difference.

What you do to stand out is capitalize on your own personal assets and experiences. Put those assets and experiences into an appropriate story to enable you to emotionally connect with the prospect or customer. Learn how to tell that story in a business development or sales situation. I call it storySELLING. It has been said by others that emotion is the fast track to the brain. And storySELLING is the express train to make the emotional connection. Let your targets visualize and emotionally connect with the story you are SELLING.

StorySELLING is a very specific learnable technique that incorporates the arts of storytelling, improvisation and acting.

StorySELLING is a technique easily adaptable to any personality. I can't count the number of times I've heard people say, "I can tell the difference when a biz dev or sales person has been Sandler, Miller Heiman, Dale Carnegie, or etc. trained. In all cases they lack individuality."

If you are trained as a homogenized biz dev or sales person it is time to move out of your comfort zone and stand out. On the other hand, if you are not trained it is time to stand out. In fact, to survive in this brutal global economy you have to stand out and storySELL to emotionally connect to the person or persons you are addressing. I am continually amazed at the growing number of Fortune 500 CEOs being coached in storytelling.

There are two parts to successfully learn and apply any skill set - training and coaching. Training teaches storySELLING and coaching shows you how to personalize storySELLING and apply it. Personal coaching is a key factor for success used by top athletes and a great number of corporate executives - especially CEOs.

    * Acquire the skillset I used for over a decade to set an average of 100 meetings a year with top executives in Fortune 1000 companies.
    * Become skilled at a critical new standard for Biz Dev and Sales for success in the current business climate.
    * Learn the storySELLING tools and techniques to take your existing Biz Dev & Sales skills to a higher level.

Want to be a CHAMPION? Call me to arrange coaching so you will stand out.