The new buzzword rapidly gaining recognition is storytelling. Whether you are conducting a company meeting, in front of clients or pitching prospects the art of storytelling is gaining ground as the tool for solid connections and results.

Even business schools are getting on board.

(My last newsletter explained storySELLING which takes storytelling to the graduate level. Click here for that newsletter). http://bit.ly/BbLMg

Excerpts from recent knowlege@Wharton article:

At the recent 13th Annual Wharton School Leadership Conference, co-sponsored by Wharton's Center for Human Resources and the Center for Leadership & Change Management, movie mogul Peter Guber noted "that the best way to communicate with and motivate employees is to tell them a story -- to repackage an enterprise's vision, goals and challenges into a narrative that audiences can understand, embrace and share."
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"Everyone is 'a factory' of old stories. So when you want your tribe, your group, your human resources people, your executives, your customers, your shareholders to do something, you have to remember you've already got something playing on the record machine in your head." 
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He doesn't suggest conjuring up random anecdotes. Rather, the goal should be to form narrative out of a situation at hand, and make others feel like characters in the drama. It's about giving others a story to imagine and tell others as they embark on a project. 
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"Make your audience part of the story and give them stories to remember."

According to author Steven Denning in Examiner.com -

"The one-way communication of traditional management -- commands, controls, reports, abstract communications, GANTT charts and PowerPoint slides -- kills enthusiasm and high performance. By contrast, the new way of managing that I'm talking about is characterized by interactive communication, based on demos and prototypes, storytelling and questions. As Seth Kahan sometimes says: it's a shift from the model of 'I've got something to tell you and I'm hoping you're going to see it and get it, and see it the way I see it' into "I've got a spark: let's build a fire together!"

I say, Zoka's "storySELLING is a very specific, learnable technique that incorporates storytelling, improvisation and acting. Zoka's storySELLING is a technique easily adaptable to any personality.

Increase your management, business development and sales skills. Call me to learn how to stand out.

Regards,

Larry
617-489-1933
lblumsack@zokainstitute.com.
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