Zoka Institute
 
Click here to visit the Zoka Institute website for the above pages.

 Larry Blumsack
Founder, President



"The need to grow creative capital is not simply a competitive issue for individual companies. It is an economic challenge for the United States.
"
Richard Florida
Harvard Business Review



About Zoka Institute

Zoka Training teaches individuals a skill set that can influence any organization's bottom line - the fine art of developing creative
solutions through collaborative, upside/down thinking. By focusing on exploring ideas rather than identifying problems, Zoka Training unlocks hidden creative potential by showing individuals how to think outside their preferred styles and focus their creative energy – thus turning knowledge workers into inspired thinkers and solutions-driven contributors.



Zoka Institute Services

Zoka Training focuses on individuals, work groups or specific business or product challenges through a hands-on, highly interactive and experiential based program through

    * Training
    * Coaching
    * Consulting
    * Facilitating
    * Workshops
    * Keynote


Testimonial

"Zoka Training was unique, valuable, beneficial and perfect for our leadership teams recently charged with developing new and innovative business ideas for the company - a perfect and timely 'out-of-the-box' training."
Tony Pucillo, EVP Clean Harbors

















Volume I Issue 3  10/07



























Are you a Champion, Critic, or Brat? Which of your three inherent personalities dominates your leadership/sales style?

We all contain the personalities of Champion, Critic and Brat. Your path to success, mediocrity or failure depends on which personality dominates. So, how are you perceived?

Be aware that Monkeys see/Monkeys do. Your leadership style sets the company/team culture and determines the bottom line.

Take the Champion, Critic and Brat test below.

Assess yourself and then have others assess you.

Champion We know who we really are and what we’re capable of
doing, being and becoming. 
First click to see the complete definition of champion
(Least)  1  2  3  4  5  6  7  8  9  10  (Most)


Critic Sum total of every overt and covert negative message, injunction or put down we have ever experienced.  The critical parent in us who judges, scolds, keeping us off balance and in doubt about ourselves.
First click to see the complete definition of critic
(Least)  1  2  3  4  5  6  7  8  9  10  (Most)
    
Brat - Most destructive of all three, and the one most visible in our
internal dialogue. Has an opinion about everything and thinks it should be in charge.  The egomaniac in our brain or gut. Must always tell the truth, doesn’t know about appropriateness or diplomacy. 
First click to see the complete definition of brat
(Least)  1  2  3  4  5  6  7  8  9  10  (Most)
 
To learn how to turn critics and brats into creative champions

Please email me at
lblumsack@zokainstitute.com.
or 
Click here to go to the website.
Telephone 617-489-1933 

Zoka Institute is a creativity and leadership consulting and training firm dedicated to drive a company, its leaders and its employees to the creativity tipping point to compete more effectively in the global marketplace.


Complete Definition of Champion, Critic and Brat

Champions 
  • Listen carefully to staff and customers
  • Are flexible
  • Solicit feedback, comment and advice
  • Fully understand the competition
  • Have a clear target market
  • Know the value proposition
  • Believe in relationship building
  • Insist on regular scheduled weekly two-way communications with all members of team intra and inter-departmental.
  • Are not afraid to admit mistakes, lacks, oversights, attitude, guidance, and poor communications.
  • Make sure everyone delivers on the contract
  • Are consistent
  • Establish clear focused goals and rewards
  • Have standards
  • Deliver the company message
  • Fully support the teams
  • Utilize collateral sales and marketing materials
  • Use customer management systems


Critics 
  • Blame everyone else
  • Can’t accept responsibility
  • Have to be involved in every decision in the process.
  • Have to be involved in every step in the sales process
  • Have to comment on every step in the process
  • Can sell better than anyone else
  • Judge
  • Scold
  • Create doubt
  • Berate


Brats
  • Have been in this business longer than anyone else so they can’t tell me what I should do
  • Can do it my self, better than anyone else even if I don’t have the time to do it
  • Always knows what needs to be done
  • Tell it like it is even if it isn’t diplomatic or appropriate
  • Have to be truthful even if it isn’t diplomatic or appropriate
  • Can’t differentiate feelings and fact
  • Have his/her own agenda
  • Are Disruptive
  • Are Belligerent
  • Must be heard
  • Respond viscerally, emotionally, intellectually, not to what is real
  • Have the only solution 

    Zoka Institute is a creativity and leadership consulting and training firm dedicated to drive a company, its leaders and its employees to the creativity tipping point to compete more effectively in the global marketplace.

    To learn how to turn human capital into creative capital please email me at lblumsack@zokainstitute.com.
     
    Click here to go to the website.


    Regards,

    Larry

    617-489-1933

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Larry Blumsack, President | 9 Concord Avenue Suite 2 | Belmont, MA 02478


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